NFL and Nike Partner on “Rivalries” Uniform Initiative

Nike and the National Football League (NFL) have joined forces to unveil ‘Rivalries,’ an ambitious new program aimed at enhancing the connection between athletes and fans through a bespoke range of uniforms and fan gear.

Spanning the next four seasons, Rivalries will elevate the excitement surrounding NFL rivalry games with specially crafted Nike gear that celebrates enduring traditions while fostering communal ties through unique designs.

Commenting on the initiative, NFL’s chief revenue officer, Renie Anderson, said: “The NFL is home to some of the biggest football rivalries, and today marks a historical moment as we share ‘Rivalries’ with the world.”

“Together with Nike, we are harnessing the power of rivalry matchups to bring fan excitement and community pride to the next level.

“Through specially designed player uniforms and limited-edition fan gear, we will embark on a journey that inspires competitive spirit and reveals the winner in all of us,” Anderson said.

The first participants in this initiative will feature teams from the AFC East, including the Buffalo Bills, Miami Dolphins, New England Patriots, and New York Jets, and the NFC West, which includes the Arizona Cardinals, Los Angeles Rams, San Francisco 49ers, and Seattle Seahawks.

During a designated home game against a division rival, each participating team will wear a unique Rivalries uniform, designed with extensive insights rooted in the local community.

These designs reflect the rich history of each market, drawing on elements that resonate deeply with the identity of the specific city.

Following their debut, Rivalries uniforms will become an enduring part of the teams’ uniform collections for three years, alongside existing alternate uniforms.

Teams from the AFC South and NFC North will showcase their Rivalries uniforms in 2026, followed by NFC East and AFC West in 2027, and finally, teams from the AFC North and NFC South in 2028.

The unveiling of this year’s Rivalries uniforms is set to occur prior to the inaugural rivalry game, with designated AFC East and NFC West matchups to be announced after the the NFL schedule is released.

Fans will have the opportunity to purchase an array of new jerseys, sideline apparel, and fan gear, including T-shirts, hoodies, jackets, and headwear.

Fans can look forward to the availability of Rivalries jerseys and apparel ahead of the first rivalry matchup on various platforms, including Nike.com, NFLshop.com, Fanatics.com, individual team stores, and other retail partners.

These items will also be accessible across international NFL Shop sites in Canada, Mexico, Europe, and Australia, as well as select international retailers.

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