New era for Manly Sea Eagles after rebranding exercise

Manly Warringah Sea Eagles have unveiled a transformation of sorts courtesy of the introduction of a new identity and emblem. This dynamic rebrand simultaneously pays homage to the club’s history of success while breathing new life into its visual representation.

Two years in the making, the reimagined brand identity is designed to reflect the creativity of the Northern Beaches community, while embodying the values that have been the bedrock of the Sea Eagles’ 77-year narrative – resilience, honesty, tradition and unity.

In respect to the rich legacy of the Sea Eagles, the classic maroon-and-white colour scheme continues to take centre stage. The traditional hoops design on Manly’s home jersey remains intact, a homage to the uniforms of yesteryears.

The evolution doesn’t stop there: the club has also introduced new brand elements, including the striking MW monogram and accompanying visual graphics that herald a new era of Sea Eagles branding.

The striking new Sea Eagle logo is a tapestry of history and heritage. It carries forward elements from previous emblems while encompassing the classic maroon and white synonymous with the club’s origins, the iconic circular motif adopted since 1978, and the strength symbolised by the fierce eagle that has featured on the emblem since 2003. A slanted typeface, representing progress and forward movement, proudly showcases the full name Manly Warringah to honour the club’s historic name.

A New Era has begun… #GoManly pic.twitter.com/gzCDJfis0I

— Manly Warringah Sea Eagles (@SeaEagles) October 16, 2023

Manly Warringah CEO, Tony Mestrov, articulates the essence of this revitalised logo, underlining its role in embracing the present and future trajectory of the Sea Eagles.

“As a club, we are thrilled to unite under our new identity, bridging the gap between our cherished past and the vibrant Northern Beaches community we represent,” Mestrov said.

“We head into our 78th season in 2024 and while it’s important for our club and members to pay tribute to our past history, we need to forge the pathway to a new era.”

The project has spanned a duration of two years – and the initial responses from both the club’s Members Council and a few of the players have been optimistic.

“The legacy is out past, the present and our future. We honour the past but we forge towards a great future, and this new logo encompasses all of this and more,” Mestrov added.

Sea Eagles members and dedicated supporters can get their hands on an array of fresh merchandise, including jerseys, polos, gym shorts, graphic tees and hats, available at the Online Dynasty Store and at Manly Leagues Club.