NBA Exhibition Game in Australia: Victoria Strikes Again with Early Sports Announcement Leak

Victoria is set to host one of the biggest basketball events in Australian history, with the NBA and NBL finalising a deal to bring an NBA team to Melbourne for a series of exhibition games in October 2025. However, the announcement appears to have been leaked prematurely, following a recurring trend of major sports deals being revealed before official confirmation by the Victorian Government.

Victoria Wins Rights Amid Competitive Bidding Process

The agreement will see Melbourne host two games featuring an NBA team against an NBL opponent. The deal is currently structured for a one-year arrangement, but both the NBL and Victorian Government are keen to make it a recurring event.

The NBA team making the historic trip has not yet been determined.

This event will mark the first time an NBA team has played in Australia, an achievement that further solidifies Victoria’s standing as the nation’s premier sporting hub. The state beat out other Australian locations in a competitive bidding process, leveraging its world-class sporting infrastructure and basketball fanbase to secure the event.

Another Early Leak from the Victorian Government?

The leak of this high-profile sports event follows a pattern of premature announcements linked to the Victorian Government, raising questions about information security and event planning strategy. The revelation of Melbourne’s hosting rights ahead of official confirmation mirrors previous incidents, including the 2026 NFL game at the MCG, which was leaked to media before a formal announcement.

This recurring issue has sparked concerns within the sporting industry, particularly among stakeholders who prefer to control the timing and messaging of major event rollouts. 

A Game-Changer for Basketball in Australia

Despite the premature disclosure, the event itself represents a landmark moment for Australian basketball. Hosting an NBA team will bring a significant economic boost to Victoria, drawing international attention and reinforcing the state’s reputation as a global sports destination.

Key Impacts:

• Tourism & Hospitality: The event will drive significant revenue for hotels, restaurants, and local businesses.
• Growth of Australian Basketball: A direct showcase of NBA talent will elevate the NBL’s profile and increase sports participation.
• Sponsorship & Broadcasting Opportunities: The exposure will attract global media coverage and lucrative commercial partnerships.

Looking Ahead

While the leak may have overshadowed the official rollout, the Victorian Government and the NBL will likely accelerate their public relations efforts to capitalise on the event’s excitement. 

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!