National Storage Secures Partnership with Los Angeles Rams

National Storage has confirmed a commercial activation, signing on as the first Australian partner of the Los Angeles Rams NFL franchise.

The renewed partnership, which extends through to March 2027, positions National Storage, Australia and New Zealand’s largest self-storage operator, as a key facilitating partner ahead of the historic first-ever NFL regular season game in Australia at the Melbourne Cricket Ground (MCG) in 2026.

Highlighting the immense branding value of aligning with such a high-profile franchise, National Storage managing director, Andrew Catsoulis, said: “The chance to partner with a team of the Los Angeles Rams’ calibre doesn’t come around often and we’re proud to stand alongside one of the most recognisable franchises in world sport as Australia prepares for its first regular season NFL game.”

For the Los Angeles Rams, securing National Storage provides an essential, trusted, and deeply connected Australian partner, mitigating the challenges of activating an American brand in a new overseas market.

Affirming the strategic fit of the partnership, senior director and Global Partnerships for the Rams, Chris Edwards, added: “Australia has one of the most passionate and fast-growing NFL fan communities anywhere in the world and partnering with National Storage gives us a trusted and deeply connected Australian partner as we continue to expand the Rams footprint here.”

The deal provides National Storage with exclusive Australian and New Zealand official partner status, allowing the organisation to leverage the massive growth in the Australian NFL fan base.

The partnership is a direct investment in the momentum leading up to the 2026 game, with both organisations committing to extensive digital and social media programs, showcasing behind-the-scenes content, player features, and fan activations. 

Building on the success of a sold-out Fan Combine event in 2025, the multi-year honour ensures National Storage secures exclusive access to a massive promotional window.

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