Motorola Mexico has announced they will partner with La Liga to become the official sponsor of the Spanish football league throughout Mexico.
The new partnership will see Motorola broadcasting La Liga games straight to fans’ smartphones.
Commenting on the new alliance, Motorola Mexico marketing director, Rodrigo Diaz said, “This association provides us with a world-class global platform, reinforcing our commitment to offer innovative next-generation technology to connect our consumers with their passions.
“With this new partnership and game by game, we will show spanish soccer fans that motorola and La Liga dominate the game on and off the pitch,” he said
La Liga North America CEO, Boris Gartner, added, “The collaboration with Motorola in Mexico represents another step towards allying ourselves with companies that share our values and principles.
“This agreement will allow us to be even closer to our fans in the market, share the passion of La Liga hand in hand with Motorola and be present in different activations to celebrate and enjoy the tournament,” He said.
Additionally, fans with Motorola’s Ready For platform will be able to stream La Liga games from their phone onto larger screens
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