MotoGP Announced Multi-Year Partnership with Two Circles to Boost Global Engagement.

MotoGP™ has announced a multi-year strategic partnership with Two Circles, as part of a significant investment to grow its global fanbase, with a specific focus on the US and UK markets.

The partnership represents the next stage in MotoGP’s fan growth strategy, underlining the sport’s commitment to building a broader and more engaged global following, and builds on bespoke market research from Two Circles, previously commissioned by MotoGP.

Commenting on the partnership, MD of Global Marketing at MotoGP, Kelly Brittian, said: “This isn’t about turning up the volume, it’s about delivering meaningful, measurable growth.” 

“We’ve known for some time that markets like the US and UK have huge untapped potential, and the Two Circles research highlighted this further.

“We needed the right partner to help us engage them, not just with more content, but the right content.

“Two Circles are best-in-class when it comes to growing fandom. This partnership is about action, not words,” Brittian said.

Director at Two Circles, Moe Hamdhaidari, added: “MotoGP is already one of the most thrilling sports in the world, but there’s still huge growth potential in key fan markets.”

“We’re incredibly excited to help the team at MotoGP take this next step, using data-driven insight and bold creative thinking to reach and resonate with a whole new generation of fans,” Hamdhaidari noted.

Two Circles will work across MotoGP’s global digital ecosystem to deliver a redefined social content strategy – from ideation and creative to reporting and insights – with a clear focus on delivering growth in key markets. This work will form part of a new integrated global social media approach, designed to fuel deeper fan connections.

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