Professional esports organisation, Misfits Gaming Group, has announced a US$20 million (AUD$31 million) fund to provide creators and influencers with the resources and infrastructure to implement projects that are innovative, creative, ambitious, and sustainable.
Misfits will look to create custom-tailored solutions to assist in the creation of large-scale original projects, including highly produced television, live events, conventions, merchandise lines, etc.
Additionally, Misfits will assist creators in navigating areas of business outside of esports and gaming, such as partnerships with sponsors, content development for sales and distribution and monetisation of concepts.
Commenting on the announcement, Misfits Gaming Group co-founder and CEO, Ben Spoont, said: “The Misfits Creator Fund is designed to be a true partnership with creator talent, helping to support and shoulder many of the headaches involved with launching large-scale projects so they, in turn, have the full headspace to concoct and create ambitious and exciting new ideas.”
YouTube and Twitch creator, QTCinderealla, added: “Any creator will tell you that once things start to click, this ride can really turn into a rocket ship. So many opportunities start not only accelerating toward you, but you now find yourself in a position to be more proactive in building a bigger vision for what you aim to create and accomplish.”
“It can become a constant struggle to juggle what you’re currently doing that has started to build a following, while continuing to expand your capacity to execute on other interesting projects, so something like the Misfits Creator Fund becomes an interesting set of resources that can help provide creators with the tools and the team to more easily bring these ideas to life,” she said
