Sponsorship 3 min read

LIV Golf Teams Up with Fever in Landmark Global Ticketing Partnership

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LIV Golf has announced a multi-year global partnership with Fever, the world’s leading live entertainment discovery platform, to revolutionise ticketing and fan engagement across its international schedule.

Under the agreement, Fever becomes the official global ticketing and demand generation partner for LIV Golf, powering operations for its expanding 14-event 2026 season. In addition, Fever joins as an official partner of Fireballs GC, captained by Spanish legend Sergio Garcia, with its logo to feature on team kits.

The collaboration combines LIV Golf’s innovative competition model with Fever’s proven technology to create seamless fan journeys, from discovery through to ticket purchase and live-event experience. Fans will benefit from Fever’s personalised, tech-driven platform to secure access to tournaments around the world, including Adelaide in February 2026.

 Commenting on the partnership, GM of Fever Australia, Sean Morris, said: “Fever is thrilled to partner with LIV Golf, the fast-growing League that is redefining the live golf experience.”

“Together, we’ll deliver a seamless, technology-powered experience that makes it easier than ever for fans to discover and enjoy one of the most exciting sporting events in the world.”

Adding how the partnership reflected Fireballs’ mission to deepen fan connections, Spanish legend, Garcia, added:“Our fans are incredibly important to our team, and through Fever we can create new ways for them to engage with Fireballs GC and the energy of LIV Golf events.”

LIV Golf’s President of Business Operations, Chris Heck, noted: “At LIV Golf, our goal is to push boundaries and deliver the game in fresh and dynamic ways. Partnering with Fever gives us a powerful platform to connect with audiences around the world and make our events even more accessible.”

Fever already powers ticketing for global sporting giants including Real Madrid, FC Barcelona, SailGP and the X Games, alongside blockbuster fan experiences such as Van Gogh: The Immersive Experience and Stranger Things: The Experience.

The 2026 LIV Golf League season tees off across five continents, featuring stars such as Bryson DeChambeau, Joaquin Niemann, Jon Rahm, and Garcia. With Fever onboard, LIV aims to attract digitally savvy, younger audiences while reinforcing golf’s growing role at the intersection of sport and culture.

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