LALIGA Secures €6.135 Billion Domestic Rights, Achieving 9% Uplift Despite Global Market Contraction

LALIGA has successfully closed its domestic audiovisual rights tender for the five-year 2027/28–2031/32 cycle, securing a total of over EURO6.135 billion (AUD10.8 billion) in revenue.

The deal represents a nine per cent increase over the current cycle’s value, an outcome that distinguishes the Spanish football organisation in a global media rights market where several major leagues are facing stagnation or decline.

Crediting the record-setting value to the organisation’s proactive investments in technology and integrity, LALIGA president, Javier Tebas, said: “In today’s complex domestic and international landscape, securing over EURO6.135 billion (AUD10.8 billion) in domestic rights and an overall growth of 9%, equivalent to more than EURO500 million (AUD882 million) over the previous cycle, is excellent news for the financial sustainability of our Clubs.”

He added that the continued growth and record highs were largely driven by the league’s committed fight against piracy, which has helped increase operators’ user bases.

The EURO6.135 billion (AUD10.8 billion) package provides a big financial certainty for the league’s clubs through to 2032.

The result maintains the established distribution model, awarding residential rights for the LALIGA EA SPORTS (first division) to incumbent partners Telefónica (Movistar+) and DAZN, with each broadcasting five matches per match day.

This long-term, five-year horizon, unusual in the typically volatile European market, facilitates predictable planning for both broadcasters and clubs, strengthening the financial sustainability of the league’s sporting program.

While residential rights saw a solid six per cent increase to EURO5.25 billion (AUD9.26 billion), growth came from complementary categories: the HORECA segment (bars, hotels, restaurants) surged 30 per cent to EURO650 million (AUD1.1 billion), and second-division LALIGA HYPERMOTION rights jumped 40 per cent to EURO175 million (AUD12 billion). This successful growth across segments beyond the core residential package indicates an effective strategy to capture revenue from previously underdeveloped commercial areas.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.