National Basketball Association (NBA) team Los Angeles Clippers have launched ClipperVision, a direct-to-consumer streaming service exclusively dedicated to the team.
Over 70 games will be broadcast on ClipperVision this season, with English, Spanish and Korean commentary options.
The US$200 (AU$320) subscription offers six live channels alongside on-demand playbacks, that can be streamed on a television, computer or mobile phone.
ClipperVision is the evolution of the Clippers CourtVision Beta, the first augmented-reality sports broadcast, which debuted in 2018.
Using the NBA’s new integrated digital platform, the CourtVision feature will allow viewers to access real-time statistics, including a shot-probability feature, during the game.
A child-friendly ‘mascot mode’ will use the same technology to provide easily understandable animations and graphics.
Commenting on the project, Clippers’ owner, Steve Ballmer, proclaimed: “I have wanted to create a product like ClipperVision since the day I came to the Clippers.”
“Years of effort, hard work and development have led up to its launch.”
“ClipperVision’s augmented reality and interactivity will let us transform the experience our fans have watching games, and provide them with more platforms to watch the Clippers,” he said.
Clippers president of business operations, Gillian Zucker, added: “The TV landscape is getting increasingly more competitive, oftentimes at the cost of the fan.”
“Making ClipperVision available directly to consumers, combined with games on Bally Sports SoCal and free-to-air-TV on KTLA, means that we can put Clippers games back in the hands of our local fans,” she concluded.
ClipperVision’s first stream is on 22 October.
