Kogan.com Sign On As Official NRLW Head Coach Partner

The Canterbury-Bankstown Bulldogs have announced Kogan.com as the Official NRLW Head Coach Partner ahead of the Club’s inaugural entry into the NRLW Premiership in 2025.

This partnership provides commercial backing for the Bulldogs’ new women’s rugby league program, highlighting growing corporate interest in the expanding NRLW competition.

Kogan.com’s branding will be prominently featured on the NRLW Head Coach and coaching staff apparel, as well as within the NRLW Coaches’ Box during the team’s four home games at Accor Stadium and a Round 8 home game at Belmore Sports Ground.

Commenting on the partnership, NRLW head coach, Brayden Wiliame said: “I’m over the moon and very proud to have Kogan.com as our NRLW Head Coach Partner in our inaugural season.”

“It’s very pleasing to know that Kogan.com will be contributing to the next generation of players at the NRLW Pathways House,” Wiliame mentioned.

Emphasising the partnership’s role in the club’s forward momentum during its inaugural NRLW season and welcoming the Kogan.com into the partnership, chief executive officer, Aaron Warburton, said: “Kogan.com will be creating their own piece of history alongside Brayden Wiliame and his squad.”

“We are greatly looking forward to seeing the positive influence their support will have on our NRLW and Female Pathways programs,” Warburton noted.

Commercial director at Kogan.com, Nick Ashley, added: “We see a bright future ahead for the Bulldogs NRLW squad. It is a pleasure to be supporting the squad in their inaugural year and to be working directly with head coach, Brayden Wiliame and his team as they shape their identity and create impact in this milestone year.”

“At Kogan.com, we’re committed to innovation and excellence, values that align perfectly with the Bulldogs’ approach to their historic NRLW entry.

“By providing essential appliances to the Pathways House, we’re investing in the future of women’s rugby league and helping create an environment where the next generation of talent can thrive,” Ashley concluded.

This partnership underscores the increasing commercial viability of the NRLW and the willingness of major Australian brands to invest in women’s sport, particularly in areas that directly support athlete welfare and pathway development.

This visibility aims to leverage the NRLW’s growing audience to enhance Kogan.com’s brand presence.

The partnership is framed around a shared commitment to high performance, innovation, and the empowerment of women in sport. A key aspect of the collaboration involves Kogan.com supplying essential appliances to the Bulldogs’ NRLW Pathways House.

This initiative aims to create a functional living environment for emerging female players who relocate to pursue their professional rugby league aspirations, thereby supporting the Club’s Female Pathways programs.

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