Kindred Property Joins the Phin Family in 2026

The Dolphins have formally appointed Kindred Property as the club’s Official Real Estate Partner. The multi-year agreement bridges the gap between professional sport and local commerce, focusing on community growth across the Redcliffe peninsula and the broader Brisbane northern corridor.

A unique commercial element of the partnership is the professional transition of Dolphins foundation player Mark ‘The Goat’ Nicholls. Nicholls has officially commenced his post-football career as a sales agent for Kindred Property, providing the agency with a direct, high-profile link to the playing squad and a recognizable face for their marketing campaigns.

Executive Perspectives

Highlighting the synergy between navigating property decisions and fostering a high-performance sporting culture, Kindred Property CEO, Amanda Melville, said: “Trust is at the heart of both Kindred and the Dolphins.”

“We’re your other home team, and alongside this proud club, we’re excited to make a real difference to everyday people every day,” Melville said. 

Emphasising the organic nature of the deal, and noting that Kindred has been a supporter of the club’s bid and inaugural seasons, Dolphins CEO, Terry Reader, added: “Kindred is a brand that genuinely represents our community.”

“To now welcome them as our Official Real Estate Partner is an exciting step forward. We are aligned in our values around people, trust, and community,” Reader said. 

Strategic Integration and Brand Visibility

The partnership introduces a highly visible physical branding strategy that embeds the Dolphins’ identity into the local residential landscape:

• Co-Branded Signage: All Kindred Property sales signboards across the region will now prominently feature the Dolphins NRL logo, turning private front yards into a micro-network of club advertisements.
• Community Engagement: The agreement includes joint fan activations and community-led initiatives designed to reward residents and property owners within the Dolphins’ heartland.
• Shared Performance Values: Both organizations have aligned their messaging around “trust” and “teamwork,” with Kindred adopting sporting terminology—such as having a “game plan” for customers—to resonate with the rugby league demographic.

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