Kia Australia Gifts Logo Space to Deadly Choices for Indigenous Round

The Brisbane Broncos’ major sponsor, Kia Australia, will replace its logo with the Deadly Choices brand on the team’s NRL Indigenous Round jersey, highlighting its support for the health initiative.

The jersey will debut in the Indigenous Round clash against the Dolphins at Suncorp Stadium on Saturday, 16 August.

Championing Community Health

Kia Australia representative Jol Hurst praised the impact of the Deadly Choices program.

“I want to congratulate the Brisbane Broncos and our partners at Deadly Choices for their outstanding work in providing 715 health checks,” Hurst said.

“The unique approach they take to encourage these health checks within the community is incredibly vital, and we are honoured to be involved.”

Celebrating Indigenous Round

Deadly Choices spokesperson Dallas Leon said the round offered a powerful platform to showcase the program’s message.

“Having the Deadly Choices brand alongside remarkable partners like Kia Australia and the Brisbane Broncos is truly special. In the Australian sporting scene, it’s rare to see an Aboriginal and Torres Strait Islander brand showcased on such a prominent platform. This weekend presents a fantastic opportunity for our community to promote the message of Deadly Choices, making healthy choices for oneself and one’s family.”

A Long-Standing Partnership

The Broncos have partnered with the Institute for Urban Indigenous Health, operator of the Deadly Choices program, for 14 years. The initiative empowers Aboriginal and Torres Strait Islander communities to adopt healthy lifestyles and prioritise annual health checks.

Over the past three years, nearly 5,000 First Nations individuals have completed the 715 health check — a critical step in preventing chronic disease and building healthier futures.

Jersey Launch on Minjerribah

This year’s Indigenous jersey was launched on Minjerribah (Stradbroke Island) with representatives from Kia Australia, Broncos ambassadors, and the jersey artist Delvene Cockatoo-Collins.

For the second consecutive year, Cockatoo-Collins, a Quandamooka artist, designed the jersey. The 2025 edition, titled Ancestor’s Armour: 2.0, continues the storytelling tradition that connects the team’s identity with cultural heritage.

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