IndyCar Renews Title Sponsor Until 2024
NTT has re-signed as the title sponsor for the IndyCar Series in a multiyear deal, beginning in 2024.
The global information technology and communications company has been the series’ title sponsor since 2019 and will continue to be the official technology partner of IndyCar, Indianapolis Motor Speedway, the Indy 500, and the NASCAR Brickyard weekend.
An IndyCar spokesman stated that NTT’s extension would make them the second-longest title sponsor in the series’ history, with the longest being PPG from 1980-97 (under the CART sanction of the Champ Car Series).
NTT took over as the title sponsor from Verizon, who held the position from 2014-18, following IZOD from 2010-13.
NTT has played a significant role in the development of the IndyCar app, helping redesign it and providing more race and driver data for NBC Sports’ broadcasts.
Commenting on the extension, IndyCar owner and chairman, Roger Penske, said: “NTT is an excellent partner across our enterprise with strong expertise and a deep commitment to our sport.”
“From Smart Venue technology at the Racing Capital of the World to the reimagined Series mobile application, NTT is transforming the fan experience in new and innovative ways. We look forward to a bright future together,” he said.
NTT Data CEO, Kaz Nishihata, adde: “IndyCar is a great partner for NTT Data because of our shared commitment to driving innovation, increasing sustainability and delivering amazing experiences.”
“We also appreciate how IndyCar is so diverse, with drivers from 15 different countries, and races that range from short ovals and superspeedways to road and street courses.
“It’s both an incredible sport and a wonderful example for our world,” Nishihata said.
The company has used 140 data points from every car on the field, contributing to the app’s more comprehensive user experience.
NTT Data, a subsidiary of NTT’s parent company, Nippon Telegraph and Telephone Corp., will continue to partner with IndyCar and related events, including the Brickyard weekend and the Indianapolis 500.