Indiana Fever Announce New Partnership with OLIPOP as Official Functional Soda

The Indiana Fever has announced a new partnership with OLIPOP, designating the brand as the Official Functional Soda of the Indiana Fever.

This collaboration aims to enhance the game-day experience for fans at Gainbridge Fieldhouse through various interactive activations.

OLIPOP offers a unique twist on traditional soda, combining the familiar taste with functional ingredients that promote digestive health. Each can contains an excellent source of fibre and features a modest sugar content ranging from 2 to 5 grams.

Expressing enthusiasm about the partnership, the Chief Operations Officer and General Manager of the Indiana Fever, Amber Cox, said: “We’re thrilled to welcome OLIPOP to the Fever family.”

“Their functional soda is an innovative and fun product that will be a great addition for our fans to enjoy at Gainbridge Fieldhouse,” she said.

OLIPOP Director of Media + Partnerships, Steven Vigilante, added: “We couldn’t be more excited to partner with one of the most passionate fandoms in all of sports.”

“As the Fever continue to build something truly special on and off the court, we’re proud to offer both fans and players a better soda option that matches the excitement and momentum surrounding this team,” Vigilante mentioned.

The partnership is set to elevate the presence of OLIPOP throughout the venue, with concession integration at various locations, including stands, suites, and Fastbreak areas.

Additionally, OLIPOP branding will be prominently displayed on the main concourse and will feature in Fever post-game press conferences, ensuring that fans are continuously engaged.

Fans can now enjoy popular flavours such as Strawberry Vanilla, Classic Grape, Classic Root Beer, and Cream Soda during events at Gainbridge Fieldhouse.

Moreover, OLIPOP will gain visibility through LED signage during Fever home games and will serve as the presenting sponsor of the Ball Blaster during select game timeouts, providing extra entertainment for fans in attendance.

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