The International Cricket Council has unveiled their new digital experiences for the ICC Men’s T20 World Cup, with a range of new activations being released on the tournament’s official mobile app.
The world-first innovations include the use of data to create 360-degree visualisations of the tournament’s biggest sixes, as well as a live tracker for fans to view field positions in real-time.
The ICC will also deliver a new vertical video experience through the app, powered by AI-generated match highlights.
Additionally, the ICC, working in partnership with Instagram’s parent company, Meta, will employ Instagram reel producers from India, Australia and New Zealand to create content to reach younger audiences.
Attending games at the World Cup is also set to be enhanced, with features including a live vote for what music will be played in the stadium, and while at selected events, fans can take part in an interactive lights show or engage in the ICC’s new ‘Big Time’ augmented reality (AR) experience.
Commenting on the innovations, ICC head of digital, Finn Bradshaw, said: “The ICC is dedicated to using technology to elevate the cricket fan’s experience, whether they are in a stadium in Perth or on a bus in Pune.”
“All of these new features on the official ICC App are designed to take them closer to the game they love and feel a close connection to this amazing event.
“We hope this means every cricket fan in the world can easily find the information they need and the content they love,” he said.
The unveiling of these new activations follows the launch of the ‘Crictos’ digital collectibles released by the ICC in collaboration with FanCraze for the T20 World Cup.
