Hawthorn Announce Partnership with Anker SOLIX

Hawthorn Football Club has announced a multi-year agreement with global home battery leader Anker SOLIX. The deal sees the energy storage innovator join the Hawks as a Premier Partner across both the club’s AFL and AFLW programs.

The partnership arrives as Hawthorn prepares for a landmark year, recently settling into its new $100 million Kennedy Community Centre in Dingley Village. As the “Family Club” looks to future-proof its on-field success, the collaboration with Anker SOLIX focuses on “reshaping the future of energy” for Australian households.

Commenting on the partnership, Hawthorn CEO, Ash Klein, said: “At Hawthorn, we pride ourselves on being at the forefront of growth and innovation, making this collaboration with Anker SOLIX a natural fit.”

“We are always looking at ways to give back to our members and fans, and with Anker SOLIX’s global-leading home battery technology, this small change could make a big difference,” Klein said.

Noting how the Hawks’ on-field grit mirrors the brand’s product engineering, general manager of Anker SOLIX APAC, Symons Xie, added: “We see the same resilience in Hawthorn that we build into our products—a refusal to quit under pressure.”

“This partnership delivers real value: helping every Hawks family achieve energy independence,” Xie said. 

Digital and Match-Day Integration

Anker SOLIX branding will be prominently featured on AFL match-day signage and across the club’s digital marketing platforms.

In addition, the brand will also gain high-visibility placement on the Hawthorn AFLW off-field apparel, ensuring brand alignment with the club’s rapidly growing women’s fan base.

Key Partnership Pillars:

• Player Ambassadors: Senior stars from both the men’s and women’s teams will headline upcoming content campaigns to humanise the shift toward energy independence.
• The Hawthorn Network: Anker SOLIX will join the club’s elite corporate networking platform, engaging with industry experts across six bespoke sport and business events annually.
• Member Benefits: Hawks members will receive exclusive access to “inner-sanctum” experiences and special offers on the Anker SOLIX X1 home battery range.

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