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Havas Australia Launches Free Initiative For Side Hustles


Havas Village Australia has unveiled Havas Hustle, a new initiative set to offer free advice and support to anyone in the Australian industry impacted by COVID-19.

The initiative aims to help those Australians looking to take their ‘side hustle’ to the next level, with more than 35 of the most senior leaders from across the Havas Village committing to offer advice across strategy, creative, media, design, PR, social, influencer, general management, experiential, innovation, UX, tech consulting, experience design, production, digital, SEO, retail, sponsorship, brand partnerships, data, analytics, commercial/contractual matters, finance, HR, and IT support.

Havas Australia chairman, Anthony Freedman, said with estimations two thirds of Australians have a side hustle, for many people over the last few months because of COVID-19, those side hustles have become ‘only hustles’.

“Fittingly, I started my first agency, Host, 20 years ago today and a great many people lent me their counsel over the years as I starts, bought, sold, acquired and merged businesses in the UK, Australia and Singapore,” Freedman said.

“It all brought me to the fortunate position of leading some formidable talent across an incredible range of disciplines and I’d have given my right arm to access them when I started out two decades ago.

“It’s been devastating to see the impact of COVID-19 on the industry and if our expertise can help budding entrepreneurs find their feet again, we’re more than happy to offer it up.

“I am personally also looking forward to participating and doing what I can to help,” he said.

The initiative will be delivered through one-on-one half hour video-conferencing sessions with a matched-up specialist in the desired field, with a confidential ‘code of silence’ rule being enforced.

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