Global Momentum Surges as LA28 Surpasses 5 Million Ticket Registrations

Following the close of the Milano Cortina 2026 Winter Games, the LA28 Organising Committee has announced a record-shattering 5 million registrations for its Ticket Draw.

The surge represents a global appetite for the 2028 Summer Games, with an average of 100,000 new daily registrations recorded since the window opened on 14 January.

The demand spans all 50 U.S. states and includes fans from 194 countries, signaling a massive commercial trajectory for the first Olympic Games to be held in the United States since 1996. The milestone follows a historic first 24 hours in which 1.5 million fans registered, a figure that eclipsed the opening-day interest for Tokyo, Paris, and Milano Cortina combined.

Commenting on the achievement, LA28 CEO, Reynold Hoover. “As a historic Winter Games concludes, we celebrate the incredible athletes and achievements of so many,”

“We are grateful for the millions of people who have expressed interest in joining us in LA in 2028 where more of these stories and dreams will come to life,” he said.

LA28’s Commercial & Planning Milestones

The ticketing frenzy goes along with LA28’s robust financial performance. In late 2025, the organisation confirmed it had surpassed USD2 billion (AUD2.8 billion) in commercial sponsorship revenue, putting it well on its way to a USD2.5 billion (AUD3.5 billion) target.

The budget, currently estimated at USD7.15 billion (AUD21.24 billion), is shielded by private funding, high-tier partnerships with brands like Delta, Comcast, and Nike, and a “no-new-permanent-infrastructure” strategy.

A “Games for the Nation”

The LA28 program is uniquely decentralised, featuring 51 sports across more than 50 venues. While Los Angeles remains the hub, the “strategic footprint” extends to Oklahoma City for Softball and Canoe Slalom, and several U.S. cities for the Football tournament, including New York, Nashville, and San Jose.

Strategic Integration Highlights:

• New Sports: Debut of Flag Football and Squash, alongside the return of Cricket (T20), Baseball/Softball, and Lacrosse.
• Volunteer Surge: Over 215,000 global expressions of interest for the LA28 Volunteer Program presented by Delta Air Lines.
• Ticketing Logistics: Powered by AXS and EVENTIM, individual tickets start as low as USD28 (AUD39.64) to ensure broad community accessibility.

Fans who do not reach the 12-ticket maximum in the first drop will be automatically entered into subsequent draws.

For those seeking premium access, official hospitality provider On Location has opened a deposit campaign for luxury packages including private suites and shared lounges.

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