HomeBroadcastFOX Sports Gives Sporting Codes A New Look

FOX Sports Gives Sporting Codes A New Look

FOX Sports AFL Package

FOX Sports Gives Sporting Codes A New Look

FOX Sports has revamped its on-air graphics package for major sporting codes including the AFL, NRL and Netball Leagues.

FOX Creative has implemented new designs across thousands of assets built into live graphic systems which form crucial viewing components of FOX Sports live match coverage, replay analysis graphics, promos and sponsorship integrations. 

The new design package consists of opening title animation, branded colour and increased movement coherent with an average of 1000+ hours of live sports production every month. 

In addition, there are approximately 1,000 new individual graphic layouts that are programmed to source the most up-to-date data from the FOX Sports Lab or controlled by live operators to enhance the viewer’s experience. 

Foxtel Group creative director, Guy Sawrey-Cookson, said: “Working hand in glove with our world-class production team, we came at this with a customer-first approach.

“From the fans in the pub to the kids streaming on a long road trip, our aim was to bring them closer to the games they love. 

“This clean, crisp and contemporary package deliver an enhanced on-screen experience with impressive visuals fuelled by incredible technology and innovation,” said Cookson.

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