Olympic 2 min read

Federal Government Enhances Sports Diplomacy Strategy

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The Albanese Government is refining Australia’s sports diplomacy strategy to better leverage the nation’s sporting excellence in promoting national interests. This follows a review of the 2019 Sports Diplomacy 2030 strategy.

Inclusion of National Sporting Organisations

National sporting organisations and peak bodies are being given a more prominent role in this updated strategy. These organisations will participate in the newly formed Sports Diplomacy Consultative Group, coordinated by the Department of Foreign Affairs and Trade. This group aims to provide a regular platform for discussing strategic and economic opportunities and risks in international sport, including upcoming events both domestically and internationally.

New Consultative Framework

The Sports Diplomacy Consultative Group replaces the former Sports Diplomacy Advisory Council. This change is based on review feedback suggesting that a consultative mechanism would enhance the connection between key sporting organisations and the government.

Annual Sports Diplomacy Roundtable

In addition to the consultative group, the government is establishing an Annual Sports Diplomacy Roundtable. This event will gather a broad range of stakeholders from the sports sector to share their perspectives, helping to shape the future direction of Australia’s sports diplomacy efforts.

Strategy Update

The government is updating the Sports Diplomacy 2030 strategy to capitalise on the “green and gold decade” of major sporting events in Australia, culminating in the Brisbane 2032 Olympic and Paralympic Games. The revised strategy will also align with the new National Sport Strategy, which is currently being developed by the Office for Sport within the Department of Health and Aged Care.

Conclusion

These initiatives—comprising the updated strategy, the consultative group, and the annual roundtable—aim to enhance the effectiveness of Australia’s sports diplomacy efforts, ensuring that the country’s sporting achievements continue to support broader national interests.

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