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BIGGER, BOLDER, MORE IMPACTFUL

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The Women in Sport Summit is the must-attend event for athletes, sports professionals, and industry leaders. Now in its ninth year, this year’s summit features insightful sessions, inspiring speakers, and unparalleled networking opportunities.

Why should I attend?

  • Learn from the Best – Hear from leading athletes, sports professionals, and industry leaders
  • Expand Your Network – Connect with like-minded professionals, brands, and decision-makers
  • Take Action – Gain practical insights and strategies to elevate your career or organisation
  • Celebrate Excellence – Be part of a night that honours the trailblazers in women’s sport

With an exclusive High Performance Day and the flagship Women in Sport Summit, this is the ultimate event for athletes, sports professionals, and industry leaders looking to be part of the movement shaping the future of sport.

Two Days, Two Big Events

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27
27 August 2025

High Performance Day

For athletes, coaches, high performance professionals and sports science professionals.
A stand-alone, elite event designed to equip athletes, coaches, and industry professionals with world-class insights into sports science, performance, and leadership. This exclusive event will provide cutting-edge knowledge to elevate performance and longevity in sport.

28
28 August 2025

Women in Sport Summit

For athletes, sports professionals, brands, and organisations.
The flagship Women in Sport Summit is a must-attend event for anyone passionate about shaping the future of sport. Bringing together industry leaders, change-makers, and visionaries, the Summit features keynote speakers, panel discussions, and interactive sessions designed to drive real impact.

Tickets Now Available

Tickets are selling fast. Event will sell out.

High Performance Day
$395
What to Expect
  • Sessions led by leading high-performance experts
  • Workshops on injury prevention, recovery, and mental resilience
  • Insights from elite athletes, coaches, and sports scientists
  • Networking with Australia’s top performance minds
Main Summit Only
$550
What to Expect
  • Inspiring keynotes from trailblazers in women’s sport
  • Panel discussions on leadership, commercial growth, and athlete pathways
  • Networking opportunities with key decision-makers in sport
  • Workshops to develop skills, strategies, and industry connections

Speakers

Women in Sport Summit

Jacqueline Smith-Dubendorfer
Founder GENSPORT

Jacqueline Smith-Dubendorfer is a strategic growth and digital commerce leader with a track record of scaling iconic global brands. At adidas, she was instrumental in growing the digital business from €60M to €4B, leading the brand’s transformation across DTC and B2B channels. She later led digital sales acceleration at Porsche, uniting premium brand storytelling with scalable tech infrastructure. Now as a founding member of GENSport, Jacqueline is focused on reshaping the future of women’s sport—helping organisations build investable, culturally resonant, and revenue-ready brands and assets through a proven growth framework.  Her work draws on two decades of global experience and a firm belief that the playbook of the past won’t unlock the potential of what’s next. 

Jennie Sager
CEO

Jennie Sager is the CEO of the Women’s National Basketball League (WNBL). Jennie is a globally recognised leader in the entertainment, media, and technology sectors, and brings a wealth of experience and an innovative approach as the WNBL enters an exciting new chapter following its acquisition by Wollemi Capital Group Syndicate and the NBL.

Hannah Warren
Head of Marketing & Content

Hannah is highly regarded within the sports industry as an innovative and insightful leader with the power to both devise and articulate brand marketing and content strategies that drive audience and consumer engagement and business growth.

Britt Wickes
Head of Event Brand Marketing

Britt Wickes is a creative and commercially minded marketing leader with nearly two decades of experience building brands that connect — emotionally, culturally, and commercially. With a career that spans 18 years across Australia and the UK, Britt has worked with some of the world’s most recognised brands across sport, retail, finance, and entertainment. 

Currently leading Event Brand Marketing at Tennis Australia, she plays a pivotal role in shaping how the Australian Open — and a broader calendar of global tennis events – shows up to fans and partners alike.

Tara McGrath-West
NRLW Player, Athlete Advocate

Tara McGrath-West is an NRLW star who leads with heart; both on and off the field. Since debuting with the Dragons in 2022 and now representing the Broncos, she’s been part of the powerful movement shaping the future of women’s rugby league. Off the field, Tara played a key role in Classic Sportswear’s athlete feedback sessions and wearer trials, helping to revolutionise the fit and design of Classic’s NRLW kits worn by players today.

Cindy McCulloch
EGM -Ticketing & Fan Engagement

A dynamic Business and Culture Change Leader in Marketing, Distribution, and Corporate Strategy, including experience working internationally, and across Australia and New Zealand.

With over 20 years’ experience leading high-performing and Award-winning Commercially focused Marketing Teams across Film and Media, she has also been an Executive Board Director for the last 7 years, with responsibility for corporate strategy, communications and building people-first initiatives.

Tracie McGovern
Matilda #102, Founder

Tracie McGovern is a former Matilda, proudly holding Cap #102, and the founder of The Australian Sportswoman, a platform built on three core pillars: supporting Australian female athletes and teams, promoting women’s sporting events, and inspiring the next generation of female athletes. Tracie plays an integral role in the development of wearable technology designed specifically for women, while also championing initiatives that advance female representation in sport.

Kate Beerworth
Physiotherapist & SSSM Co‐ordinator

Kate is a physiotherapist with over 20 years’ experience in elite women’s sport. She currently works with the Australian Women’s Cricket Team and previously spent over a decade supporting the Matildas as lead physio. Her career has included roles at multiple World Cups, Commonwealth Games, and Olympic Games, where she has contributed to interdisciplinary teams focused on athlete health, performance, and longevity.  Kate’s approach to high performance care is grounded in practical experience and shaped by long-standing collaboration with athletes and support teams across elite sport. 

Carinda Palmer
Head of Brand & Marketing

Carinda is a dynamic and passionate leader with an exceptional background in sports marketing spanning from Australian Sailing to Classic Sportswear.

With expertise spanning marketing and PR, brand and campaign management, event and project management, social media strategy, and athlete, influencer, and ambassador management, Carinda’s career and approach have a unique blend of strategic vision and hands-on execution.

Holly Bailey
Founder & CEO

Holly is a top-netballer, turned VFL player, and a passionate advocate for the advancement of females in sport and leadership. In 2016 she channeled her passion into Play Like a Girl, a movement she founded dedicated to empowering females through the lens of sport.

Joanne Warnes
Managing Director

Jo is the Managing Director, Octagon APAC & Africa, based in Singapore.  In this role, she leads commercial growth, client success, and regional talent in delivering culturally relevant, impactful, integrated campaigns for blue-chip clients across the global sport and entertainment landscape. With over 20 years of experience, she has honed her expertise in brand marketing, event execution and partnership strategy and activation.  She has successfully delivered integrated partnership campaigns and experiences for clients like Coca-Cola, Ferrero, Grab, Mastercard, Prudential and Shell and Standard Chartered across multiple continents and major events.

Jessica Hurford
Vice President, Strategic Partner Solutions

Jessica has built a career around her passion for sport. With over 20 years of commercial experience spanning 10+ Olympic Games, multiple Commonwealth Games and two Rugby World Cups, Jess has been at the forefront of corporate partnerships in both Australia and the UK. 

Jess most recently spent a decade running the commercial program for the Australian Olympic Committee. Before that, she led the corporate partnerships team for the British Olympic Association (Team GB) in the lead-up to the London 2012 Olympic Games. She is currently building the Australian consultancy business for global sports agency SPORTFIVE, serving as VP of Strategic Brand Solutions, and sits on SPORTFIVE’s global taskforce for growth in women’s sport. 

To Be Announced

Stay Tuned for Weekly Speaker Announcements.

Agenda

  • High Performance Day - 27 August
  • Women in Sport Summit - 28 August

Event Sponsors and Partners

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The Women in Sport Summit 2025 is hosted in partnership with the City of Gold Coast, and supported by major partners Griffith University, Vald, Lion, TAB, and Playa Power. We are proud to partner with the following businesses who have demonstrated their commitment and leadership in the women’s sport industry.

Presenting Partner

Premier Partners

Major Partners

Corporate Partners

The Venue

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The Star, Gold Coast

For the second year in a row, the Women in Sport Summit will be held at The Star Gold Coast.

This world class venue boasts a magnificent conference facility to host the 500+ guests of the Summit. We recommend on-site accommodation for the Summit. Full accomodation details and to book, please contact The Star.

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FAQ's

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Who should attend?
Sporting Organisations, Commercial Managers, Sponsorship Managers, Brand & Marketing Leaders, Sports Service Providers, Sports Agencies & Consultants, Athletes, Coaches & Trainers, Player Agents & Managers, Local, State & Federal Government Departments, Media & Journalists, Schools & Universities, HR Departments, Recruitment Agencies, Policy Makers & Regulators, Event Coordinators, Social Media Managers & Coordinators.
Is it tax deductible?
Yes. Simply request an invoice at checkout when purchasing your tickets.
Can you buy tickets at the door?
No, this event will sell out, and all tickets must be pre-purchased.
Is there parking?
Yes, parking options are available at the venue.
What is the dress code?
For the High Performance Day and Women in Sport Summit - Smart Casual
For the Women in Sport Awards - Cocktail
Who can I speak to to find out more information?
Need more information or have a special request? Please don’t hesitate to contact our team on [email protected]