Dolphins Expand Global Commercial Network with Linglong Tire Partnership

The Dolphins have secured a high-profile agreement with Linglong Tire as the club’s Official Tyre Partner for the 2026 season.

This partnership places the Dolphins alongside some of the world’s most iconic sporting brands, signaling the continued rapid expansion of the club’s global reputation since entering the National Rugby League (NRL).

Linglong Tire, a premier global manufacturer operating in more than 170 countries, is a recognised leader in automotive innovation.

The brand has a proven track record of elite sports sponsorship, maintaining active partnerships with English Premier League giants Chelsea FC and La Liga powerhouse Real Madrid. 

Under the terms of the agreement, Linglong Tire’s branding will be integrated across the club’s digital assets and match-day activation platforms throughout the 2026 campaign.

Commenting on the partnership, Dolphins CEO, Terry Reader, said: “We’re excited to welcome Linglong Tire to the Dolphins family.”

“Linglong is a globally recognised brand with partnerships across some of the world’s biggest sporting brands, and their decision to partner with the Dolphins highlights the growing reach and reputation of our club,” Reader said.

A Parntership Not Only Built for Logo Placement, But A Commitment to Performance and Fan Engagement

Linglong Tire Australia general manager, Jason Nicolls, emphasised the shared values between the two organisations.

“This collaboration reflects our shared commitment to performance, resilience, and excellence,”

“We look forward to supporting the Dolphins throughout the season and engaging with their passionate fan base,” Nicolls said. 

The timing of the announcement ensures the brand will be front-and-centre for one of the most anticipated matches of the year.

With former coach Wayne Bennett returning to Brisbane leading the Rabbitohs, the Round 1 fixture is expected to draw a massive television audience, providing an immediate return on investment for the club’s newest international partner.

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