Dina Uniforms Joins Forces with South Sydney Rabbitohs as Official Suiting Partner

The South Sydney Rabbitohs have expanded their apparel program through a new partnership, naming Dina Uniforms as the club’s official suiting partner.

This partnership capitalises on the existing long-term relationship with Dina’s sister brand, Classic Sportswear, ensuring seamless cultural and aesthetic alignment between the Rabbitohs’ on-field and off-field corporate identity beginning with the 2026 season.

Commenting on the partnership, and highlighting the strategic benefit of integrating partners, Rabbitohs CEO, Blake Solly, said: “We have worked closely with the team at Classic Sportswear for a number of years now, so when the opportunity came up to partner with their sister brand in Dina, we jumped at the chance.”

The collaboration is designed to boost the proven success and deep understanding of the club’s style DNA held within the broader Dina Uniforms Group, which serves as the ultimate guarantee of brand consistency.

The partnership represents an investment in the club’s professional image, with the new off-field attire designed to meet the rigours of elite sport. Solly confirmed the new suits incorporate performance fabric technology to handle the constant demands of travel and media commitments, ensuring players maintain a sharp, professional appearance in all corporate settings.

In addition, the design process was player-led, securing essential buy-in and ensuring the suits function as a practical tool for team presentation.

Managing director at Dina Uniforms, Warren Carney, noted that involving a player working group was a “total game changer,” ensuring the garments were genuinely tailored to the team’s needs.

For Dina Uniforms, securing a partnership with a premier NRL franchise elevates their commercial profile within the elite sports sector, showcasing their capacity to deliver high-end, customised apparel.

By investing the prestige of the Rabbitohs brand, Dina strengthens its position alongside other respected Australian organisations it outfits, demonstrating that their commitment to bespoke quality extends from corporate leaders to professional sporting clubs.

The new off-field look will debut when the squad assembles for pre-season training, marking the beginning of this strategically integrated programme.

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