Destination NSW Seeks Manager, Event Investment – Sport

Destination NSW, the state’s leading authority on the visitor economy, is recruiting a Manager, Event Investment – Sport. This pivotal role offers the opportunity to shape New South Wales as the premier destination for world-class sports events in the Asia-Pacific region.

About the Role

As the Manager, Event Investment – Sport, you will work to expand and diversify NSW’s sports event calendar by driving initiatives aligned with the state’s Major Events Strategy. Reporting to the Associate Director, the role involves:

• Identifying and evaluating strategic event investment opportunities.
• Building partnerships to attract high-impact sports events.
• Negotiating funding agreements and ensuring contractual benefits are fully leveraged.
• Managing marketing and promotional activities that boost visitor spending and extend stays.

The role is based in The Rocks, Sydney, offering a salary range of $125,693 – $138,510 per annum plus superannuation.

About Destination NSW

Destination NSW leads efforts to grow the visitor economy through innovative strategies, marketing campaigns, and event investments. By working with industry partners and stakeholders, the agency drives tourism and supports vibrant cultural, arts, and sports experiences.

Destination NSW is also a major supporter of Business Events Sydney (BESydney), enhancing its focus on attracting international conventions and corporate events.

Who Should Apply

Destination NSW is looking for candidates with:

• Strong experience in event acquisition, investment, and development.
• Strategic thinking and analytical skills to identify long-term opportunities.
• Excellent negotiation and stakeholder engagement abilities.
• Expertise in managing projects, contracts, and business reporting.
• Public sector experience and knowledge of government roles in event management (preferred).

Tertiary qualifications or professional experience in the events industry, particularly in event marketing, are essential. Flexibility to work evenings, weekends, and travel as required is also necessary.

How to Apply

Interested candidates should submit a cover letter and up-to-date resume detailing their qualifications and experience. Applications must be submitted via the Destination NSW recruitment portal by 10:00 AM on January 29, 2025.

For inquiries, contact Sally McRae at [email protected].

Why Work with Destination NSW?

Joining Destination NSW means contributing to the state’s dynamic creative industries, visitor economy, and sports culture. The agency emphasizes diversity, equity, and inclusion, ensuring a workplace that reflects the vibrant communities it serves.

This is a unique opportunity to play a leading role in shaping NSW’s global reputation as a hub for premier sports events.