In a first of its kind partnership, the International Olympic Committee (IOC) has partnered with multi-national consulting firm, Deloitte.
The decade long deal will see Deloitte serve as a worldwide Olympic and Paralympic partner over the next five Olympic Games including the Brisbane 2032 Olympics.
Deloitte will use its management and consulting operations to enhance and secure the IOC’s digital ecosystem while helping the IOC meet recommendations outlined in the Olympic Agenda 2020+5 report.
Released in 2021, the Olympic Agenda 2020+5 outlined 15 recommendations to enhance the Olympic movement’s longevity and impact.
The recommendations focused heavily on sustainability initiatives and digital integration to diversify the IOC’s reach.
Deloitte plans to utilise its environmental, social and governance service expertise and its ‘Deloitte Digital’ team to help the IOC meet the report’s recommendations.
Deloitte global CEO, Punit Renjen, said the firm is excited to help the IOC through one of the most consequential moments in history.
“The Olympic Movement plays a vital role in uniting the world through friendship, solidarity and fair play, and never has this been more important than now,” Renjen said.
“Together, Deloitte and the IOC aspire to make an impact that matters – to strengthen, enhance and create a long-lasting and positive impact on society through the Olympic Movement,” he said.
IOC president, Thomas Bach, said the organisation is excited for the opportunities the partnership presents as it strives for sustainability.
“Deloitte’s initiatives to advance the UN Sustainable Development Goals align with the IOC’s philosophy of further change and transformation…,” Bach said.
After having already worked with Deloitte for several years, International Paralympic Committee (IPC) president, Andrew Parsons, said the IPC welcomes Deloitte’s future involvement.
“The IPC is enthusiastic to explore with Deloitte how its expertise and wide range of services can benefit the wider Paralympic Movement as we aim to use sport as a tool to drive social inclusion,” Parsons said.
Deloitte will support the IOC with its digital transformation strategy by advising the organisation on ways to personalise fan experiences and enhance digital services.
The firm also plans to advance the IOC’s efforts to address global challenges by developing strategies to help the IOC build a better world through sport.
The partnership will work on corporate social responsibility initiatives like creating sustainable foundations, reducing the game’s carbon footprint, and prioritising athlete support and mental health.
