Cricket Tasmania Extends Beverage Partnership with Lion for Another Five Years

Cricket Tasmania has announced a renewed five-year partnership with Lion, extending their exclusive agreement as the official beer, cider, and RTD partner through to 2029.

This continuation builds on a successful seven-year collaboration that began in the 2018–19 season, when Lion first became the exclusive alcohol provider at Blundstone Arena affectionately known as Ninja Stadium.

Expressing her delight at the ongoing collaboration, Cricket Tasmania’s partnerships and infrastructure general manager, Alison Turner, said: “Our journey with Lion has been nothing short of fantastic, and their unwavering support for Cricket Tasmania and our clubs has made a real difference.”

“By the end of this partnership, we’ll have shared over ten years together, a testament to their dedication to Tasmanian cricket and their generosity toward supporting local sport,” Turner said. 

Sharing his enthusiasm for the renewed partnership, lion’s state sales manager, John Burchill, added: “We’re proud to continue supporting Tasmanian cricket, including Cricket North, Cricket North West, and the Cricket Tasmania Premier League.” 

“We’re looking forward to cheering plenty of sixes this season with an ice-cold beverage in hand,” Burchill said.

Under the agreement, Lion will remain the exclusive supplier of Lemon RTD products, including James Squire Alcoholic Lemon Squash and its rapidly growing brand Kirin Hyoketsu expected to be a fan favorite at Ninja Stadium this summer.

The new deal ensures Lion’s tap and packaged beers, along with its Lemon RTD range, will continue to be served across the venue, strengthening its presence in Tasmanian cricket.

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