Collingwood Community Foundation Program Deliver Social Return on Investment in 2025

The Collingwood Football Club has released its Collingwood Community Foundation 2025 Community Impact Report, highlighting that its social program are delivering strong, quantifiable returns, with its two main pillars generating social value of up to $5.31 for every dollar invested.

The figure was derived from a comprehensive Social Return on Investment (SROI) analysis conducted by an independent expert to measure the real-world impact of the club’s community initiatives.

The analysis demonstrated that the Foundation’s A Nest for All programm, which include the Magpie Nest Café, Magpie Nest Housing, and various community football programs, generated an overall social value of $4.92 for every dollar invested.

These program provided significant tangible support, including serving 119,808 free meals to Victorians experiencing homelessness and disadvantage, and providing accommodation to 79 residents in 27 houses via Magpie Nest Housing.

Even stronger results were reported for the Barrawarn pillar, which focuses on cultural connection and education, delivering $5.31 in social value for every dollar invested.

This pillar includes the Tennant Creek Cultural Immersion experience and the mental wellbeing program, Magpie Minds, which engaged 19,716 students in its first six weeks alone.

Lauding the outcomes, Collingwood CEO, Craig Kelly, said: “The outcomes highlighted in this report are a testament to the Club’s collective care and commitment to supporting the communities around us.”

The strong SROI result places the Foundation’s performance among the highest in the industry, underscoring the efficiency and effectiveness of the club’s community organisation.

The report also acknowledged the commercial partners who contribute to this success, including Coles, Nike, and Primo, alongside thousands of donors and Collingwood members.

Furthermore, 20,800 hours were volunteered by Collingwood staff, players, and corporate partners at the Magpie Nest Café alone.

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