NBA franchise, the Chicago Bulls, have announced a four-year sponsorship agreement with fintech firm, Plus500, making the Australian-based company the team’s official global online trading platform.
Launching it’s first PC-based online trading platform in 2008, Plus500 has continued to grow into broader markets with their new deal with the Bulls being the organisation’s first US-based sports sponsorship.
The partnership will see Plus500 logos appear on the front of the team’s warmup apparel and will begin during the Bulls’ current preseason.
Plus500 holds ambitions to develop their global footprint and push into new markets and through this deal, will look to utilize the Bulls’ connection with their home city, Chicago.
As part of the company’s US expansion, Plus500 is launching TradeSniper, a new trading platform for futures, specifically made for retail traders in the US.
Commenting on the deal, Plus500 chief executive officer, David Zruia, said: “We are very excited to become the official partner of the Chicago Bullls, one of the most renowned and successful teams in basketball history.”
“What makes this partnership so potentially valuable is that Plau500 and the Chicago Bulls share a consistent focus on innovation, a high-perofrmance culture and a track record of success.
“With the recent launch of TradeSniper, this partnership will help Plus500 drive brand awareness in the US as we continue to diversify our global product offering and grow our presence in the significant and exciting market,” he said.
Chicago Bulls president, Michael Reinsdorf, added: “We look forward to beginning our partnership with Plus500 this season.”
“Like the Bulls, Plus500 takes an innovative approach to connecting with communities around the world, making this partnership a natural fit,” he said.
While this will be the first US-based sponsorship deal for Plus500, they have partnered with several sporting organisations before, including Atalanta BC, BSC Young Boys, Legia Warsaw and Atletico Madrid.
This partnership follows the Bulls agreement with Motorola to be the teams jersey patch for the 2022-23 NBA season.
