Canon Becomes Partner of Rugby World Cups

Camera manufacturer, Canon and World Rugby have announced a partnership extension, which sees them partner for the 2021 and 2023 World Cups.

The partnership sees Canon become the official technology partner of the 2021 Women’s World Cup and aims to develop women’s rugby and promote gender equality around the world.

Additionally, Canon will be the official image supplier of the 2023 World Cup, where they will capture memorable moments to celebrate rugby’s 200^th anniversary, while also providing support to photographers and media during the event.

Commenting on the partnership, World Rugby chief executive, Alan Gilpin said: “Having recently confirmed both men’s and women’s editions of Rugby World Cup up until 2033, there couldn’t be a more pivotal time to welcome Canon on board.”

“Their relentless focus on innovation echoes our vision to make rugby as relevant and accessible as possible and their support will accelerate the development of our sport across the globe.

“We have had the great pleasure of working with Canon for a number of years and we are very proud to be continuing our long-standing relationship for Rugby World Cups 2021 and 2023.

“Canon shares our passion for driving gender parity across the game and we are delighted to be welcoming them to the partner family for the pinnacle women’s 15s tournament that kicks off in New Zealand later this year,” Gilpin said.

Despite partnering with World Rugby for the 2015 and 2019 tournaments, this will be the first time the technology company will feature in women’s rugby.