Budget Car & Truck Rentals Partners with Parramatta Eels

Budget Car & Truck Rentals has signed on as a major partner of the Parramatta Eels. 

Emphasising that this partnership represents more than just a financial injection, and calling it an important step forward for the club, Eels CEO, Jim Sarantinos, said: “We’re delighted to welcome Budget Car & Truck Rentals to the Eels family.”

“Their commitment to supporting our NRLW program, both through sponsorship and practical assistance for our players, highlights their genuine investment in the growth of the women’s game,” Sarantinos said. 

Acknowledging the significance of making history with the inaugural back-of-shorts placement, Budget’s managing director, Ben Cully, added: “As a business with a long history in Sydney’s West, we’re passionate about supporting the community and empowering women in sport.”

“Helping players settle in and get to training with ease is something we’re particularly proud to contribute to,” Cully said.

The partnership aligns two organisations with deep roots and community connections across Western Sydney. Budget, which celebrates 60 years of operation in Australia in 2025 as part of the global AvisBudget Group, has locations spread throughout the region, offering the brand a powerful platform to deepen local market penetration while supporting a key community asset.

Beyond the tangible exposure of shorts branding and match-day LED signage across both NRL and NRLW fixtures, the agreement is structured to provide crucial operational support to the Eels’ women’s program.

The practical component of the sponsorship provides enough commercial value that directly assists the athletes. Budget will supply vehicles from its extensive fleet to aid NRLW players relocating to Sydney, a practical investment that directly addresses the logistical challenges facing elite female athletes as the game continues its push towards full professionalisation. 

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