Brisbane Roar FC has announced the renewal of its partnership with Luxury Paints, confirming the Australian-owned company will feature on the back of the club’s playing shorts for the remainder of the 2025/26 Isuzu UTE A-League Men season.
Luxury Paints, one of Australia’s largest privately owned paint companies, provides a range of decorative and industrial coatings across a national network. The renewal sees the Baradel family, the owners of Luxury Paints and former club shareholders, reaffirm their long-standing commitment to the Queensland-based football organisation.
The partnership secures an important rear branding inventory on the Roar’s playing strip, aligning a prominent Australian manufacturing brand with one of the A-League’s foundation clubs.
Brisbane Roar chief operations officer, Zac Anderson, framed the deal as a significant endorsement of the club’s current direction, leveraging the established relationship with the Baradel family.
“We are excited to welcome back such a renowned brand in Luxury Paints, but more importantly, people deeply connected with the football club.”
“The Baradel family is synonymous with Brisbane Roar, their commitment to the football club is another example of the positive direction in which we are moving,” Anderson said.
The managing director of Luxury Paints, Claude Baradel, noted the historical depth of the relationship, which spans over two decades.
The decision to renew the partnership reflects the company’s belief in the Roar’s strategic trajectory.
“Our connection with Brisbane Roar goes back over 20 years and it’s great to return as a partner again. We believe in the club and what they are building,” Baradel commented.
The agreement focuses on providing Luxury Paints with strong visibility across the remainder of the current season, capitalising on the partnership between two long-standing Queensland institutions. The deal provides the club with additional commercial stability as it seeks to progress through the current A-League campaign.
Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.
Liverpool FC has entered into a global, multi-year agreement with PayPal, naming the...
The North Melbourne Football Club has announced a new partnership with Casa Spirits,...
Google has confirmed a multi-year extension of its partnership with the McLaren Formula...
Join the most engaged community in the Sports Business World.
Get all the latest news, insights, data, education and event updates.