Brisbane Racing Club Extends Moët Hennessy Partnership

Brisbane Racing Club (BRC) has extended its long-standing partnership with Moët Hennessy Australia, marking a decade of collaboration between the two organisations and reaffirming the role of premium hospitality in driving raceday experience and commercial positioning.

Under the renewed agreement, Moët Hennessy will continue to supply its portfolio of champagne, wine and spirits brands, including Moët & Chandon, Veuve Clicquot, Chandon, Hennessy and Cloudy Bay, across Brisbane Racing Club’s major events and member hospitality offerings.

The partnership remains centred on elevating racegoer experience at key fixtures throughout the year, particularly during peak carnival periods where hospitality revenue and sponsor exposure are highest.

Sharing how the value of the partnership extends beyond product supply, BRC chief executive officer, Karl deKroo, said: “We’re proud of the strong relationship that’s been built between BRC and Moët Hennessy.”

“This partnership allows us to continue delivering top-shelf raceday experiences for our members and patrons across our events calendar. Together, we create experiences that are as refined as they are unforgettable,” he said. 

Moët Hennessy positions racing as a natural setting for its brand narrative around celebration and social occasion.

Noting the alignment of brand and sport as a key factor in the extension, Queensland state manager, Lauren Chisholm, added: “We’re thrilled to extend our partnership with Brisbane Racing Club and look forward to continuing to deliver exceptional products and experiences for their members and racegoers.” 

“At Moët Hennessy, our values of Sharing, Elegance, and the Spirit of Conquest perfectly align with the world of racing — a realm defined by excitement, tradition, and celebration. These complementary values make our partnership both seamless and impactful,” Chisholm added.

For racing clubs across Australia, premium hospitality is a critical revenue stream tied not only to event-day spending but also to membership retention, corporate hosting, and brand partnerships.

With race clubs seeking diversified revenue models amid wider industry discussions on wagering taxation, audience retention and venue development, hospitality partnerships remain commercially significant.

For BRC, aligning with globally recognised consumer brands supports its positioning in the Southeast Queensland events landscape and provides a lever for attracting new audiences who engage with racing as a social and lifestyle experience first.

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