Brisbane 2032 Secures Iconic Venice Beach Site for ‘Australia House’ at LA28

The Brisbane 2032 Olympic and Paralympic Games Organising Committee has officially secured a prime piece of Californian real estate, announcing that Venice Beach will serve as the home of Australia House during the LA28 Games.

Located on the famous Windward Avenue, just metres from the iconic Venice Beach skatepark and boardwalk, the activation marks the first dedicated “Australia House” at a Summer Games since Sydney 2000. The site was chosen for its strategic similarities to the Queensland lifestyle, offering a high-traffic “sun, sand, and surf” backdrop to promote Brisbane to a global audience before the Olympic baton is officially passed to Australia.

Commenting on the announcement, Brisbane 2032 president, Andrew Liveris, said: “When we were identifying possible locations for our very own Australia House, Venice Beach was a standout.”

“We’re ecstatic to have secured a location with such an iconic backdrop that depicts a lot of similarities to the nature and lifestyle that we’ll promote to the world in 2032,” Liveris said.

Political and Sporting Support

The announcement follows a high-level precinct tour involving Brisbane 2032 CEO Cindy Hook, AOC president Ian Chesterman, and Queensland Minister for Sport Tim Mander. The Crisafulli Government has emphasised that LA28 is the critical milestone for cementing Queensland as a global destination.

“The LA28 Games are a crucial milestone on the road to 2032.”

“When the baton is passed at the Closing Ceremony, we will be ready,” Minister Mander said. 

For athletes, the house provides a dedicated “home away from home.” Australian Olympic legend Susie O’Neill and Paralympic champion Curtis McGrath both highlighted the value of having a central hub for families and fans to celebrate medal wins, particularly as the world’s attention pivots to Brisbane following the LA28 Closing Ceremony.

A Strategic Commercial Launchpad

Australia House is designed as more than just a fan hub; it will function as a commercial and tourism platform for Australian businesses and government agencies.

Discussions are already underway with major corporate partners looking to utilise the space for hospitality, networking, and cultural showcases during the 17-day Olympic window.

Call to Action for Business

With the location now locked in, the Organising Committee is encouraging Australian tourism bodies and brands to reach out to secure their presence within the precinct.

The house will feature a range of “bespoke cultural experiences” designed to reflect the vibrant energy of Brisbane while capitalising on the constant tourist buzz of the Venice Beach boardwalk.

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