Basketball WA Partners with Gerflor

Basketball WA has bolstered its commercial roster, announcing a strategic four-year partnership with Gerflor, a global leader in indoor sports flooring. The agreement positions the French-headquartered organisation as a key stakeholder in Western Australia’s basketball infrastructure as the state grapples with record participation growth.

The partnership follows the recent high-profile renovations at the Bendat Basketball Centre, where Gerflor’s advanced surfaces were installed across the courts and the facility’s modernised foyer. The deal is seen as a “foundational” move, aligning with the governing body’s mission to increase court accessibility across the state.

Commenting on the partnership, Basketball WA CEO, Fabian Ross, said: “This partnership reflects our commitment to planning for the future and leading the game’s growth in line with our strategic plan.”

“Our alignment with Gerflor will be invaluable as we work towards our Statewide Facilities Plan… in the pursuit of sustainable infrastructure projects and more courts,” Ross said.

For Gerflor, the deal provides a direct link to a passionate grassroots community and elite pathway programs.

Emphasising the company’s focus on athlete safety and performance, Gerflor National sports manager, Wayne Jarred, said: “Basketball is the fastest-growing sport in Australia, and we are proud to work together with Basketball Western Australia to achieve their purpose.”

“We are passionate about supporting local communities by creating environments that offer unmatched performance, safety and reliability for athletes at every level,” Jarred said. 

Strategic Infrastructure and Growth

Basketball is currently the fastest-growing sport in Australia, and the lack of available court space has become a significant hurdle for local associations. By partnering with Gerflor—the official flooring supplier for the Olympic Games since 1976—Basketball WA is aiming to standardise the quality and safety of new developments across Western Australia.

Community and Performance Impact

The organisation’s involvement extends beyond just supplying timber and synthetic surfaces; Gerflor will act as a consultant for the Facilities Design Guide, assisting local councils and clubs in navigating the complexities of sustainable sports infrastructure. This ensures that new builds are not only fit-for-purpose but also durable enough to handle the high-traffic demands of the modern basketball ecosystem.

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