Basketball Australia Integrates AI-Powered “SAM” into New Coaching Framework

Basketball Australia has announced an integration of Coach Logic’s AI-powered SAM (Session Analysis Model) into its newly launched Coach Development Framework (CDF).

The move signals a pivot from traditional, workshop-based accreditation toward a scalable, evidence-based “continuous learning” model designed to support Australia’s growing network of community and representative coaches.

Basketball Australia’s community capability & education manager, Neil Gray, noted that the tool is essential for fostering a reflective culture.

“SAM shows real potential to support reflective practice and offer meaningful, objective insights into coaching behaviours across our network,” Gray stated.

The partnership addresses the logistical challenge of providing high-quality mentorship to Basketball Australia’s 65,000+ members and thousands of coaches nationwide.

By introducing SAM into the Basketball Australia Learning Management System (LMS), the organisation can now provide objective, video-based feedback at scale. This effectively removes the “memory bias” from coach reflection, allowing users to align their session intentions with actual on-court behaviours through AI-flagged “moments that matter.”

The integration is a core component of the 2026–2028 Strategic Plan, which prioritises “People” and “Capability” as the sport scales toward LA28 and Brisbane 2032.

Under the new CDF, coaches can earn Coach Development Points for licensing and CPD requirements by completing structured reflection cycles within the SAM platform. This shift ensures that accreditation is tied to active, documented improvement rather than one-off attendance.

For the commercial and high-performance ecosystem, the data generated by SAM will allow Basketball Australia to identify national coaching trends, facilitating more targeted education initiatives and better resource allocation across regional and metro pathways.

As the Australia 2040 Vision, Everybody’s Game takes shape, this AI-led approach positions Basketball Australia as a global leader in digital sports education and workforce retention.

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