Barstool Sports Secures Netflix Partnership for Video Distribution of Flagship Podcasts

Barstool Sports has confirmed a new distribution partnership with Netflix that will see video versions of three of its flagship podcasts become exclusive to the global streaming platform from next year.

Under the agreement, video content for Pardon My Take, Spittin’ Chiclets and The Ryan Russillo Show will be available exclusively on Netflix, while audio formats will continue to be distributed through existing podcast platforms. Financial terms and contract length were not disclosed.

For Netflix, it represents a continued expansion into creator-led and sports-adjacent content beyond traditional scripted programming, following recent investments in live sport, documentaries and unscripted formats.

For Barstool, the partnership provides access to Netflix’s global subscriber base while allowing the company to retain its established audio distribution and advertising model.

Barstool founder, Dave Portnoy, framed the agreement as part of the company’s broader evolution in content delivery.

Announcing the deal, Portnoy said Barstool was “proud to partner with one of the best and breed companies,” positioning the Netflix agreement as a strategic step in expanding how audiences engage with its most recognisable shows.

By keeping audio distribution unchanged, Barstool preserves its existing revenue streams from podcast advertising and sponsorship, while the Netflix-exclusive video layer opens up a new audience and potential long-term value through platform exposure rather than direct-to-consumer monetisation.

The selection of Pardon My Take, Spittin’ Chiclets and The Ryan Russillo Show reflects Barstool’s focus on properties with proven scale, consistent output and strong engagement across sports, pop culture and commentary.

Collectively, the three podcasts account for a substantial share of Barstool’s total listenership and brand recognition, making them logical entry points for a premium distribution partnership.

While it remains unclear whether additional Barstool properties could be added in future, the partnership focuses a broader shift in the sports media landscape, where major streamers are positioning themselves as destinations not just for live events and documentaries, but for ongoing, creator-led sports conversation.

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