Bad Bunny Confirmed for Apple Music Super Bowl LX Halftime Show

The NFL, Apple Music and Roc Nation have announced that global recording artist Bad Bunny will headline the Apple Music Super Bowl LX Halftime Show at Levi’s Stadium in Santa Clara on 8 February 2026.

The Puerto Rican star, a three-time Grammy winner and one of the most-streamed artists globally, becomes the latest high-profile act to front the halftime stage, which remains the most-watched live music performance in the world.

For the NFL, Apple and Roc Nation, the announcement reflects the commercial and cultural highlight of the halftime show as an asset that extends far beyond football. Bad Bunny performing in the Super Bowl highlights the league’s continued push to diversify audiences by leveraging music’s global reach, particularly in Latin America and among younger demographics.

Apple Music’s Super Bowl Involvement Remains Central

Since replacing Pepsi as title sponsor in 2022, Apple has used the halftime platform to integrate its music ecosystem, from exclusive content and radio coverage to fan engagement across social media.

Commenting on the announcement, Apple’s vice president of Music, Sports and Beats, Oliver Schusser, emphasised the company’s role in elevating Latin music to “the centre of pop culture,” noting Bad Bunny’s influence in bridging genres and audiences.

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