Atlanta Dream, Cash App Dedicated to Progressing Women’s Sport

The Atlanta Dream and Cash App have unveiled a partnership that underscores the financial service platform’s dedication to advancing women’s sports and accessible financial management for all.

As part of this landmark agreement, Cash App will serve as the Official Financial Services Partner of the Atlanta Dream and take on the role of jersey sponsor for the upcoming 2025 season.

The Cash App logo will make its mark on all three variations of the Atlanta Dream jersey, prominently featured in both the patch (chest) and marquee (abdomen) positions. Additionally, Cash App branding will be integrated into the team’s practice shirts.

Commenting on the partnership, Dream president and chief operating officer, Morgan Shaw Parker, said: “We are thrilled to welcome Cash App as our Official Financial Services Partner.”

“Cash App shares our commitment to empowering girls and women through sports while fostering economic opportunities within our community.

“Their energy and creativity in this collaboration have been exceptional, and we eagerly anticipate unveiling more programming as the season approaches,” Parker said.

Chief marketing officer of Cash App, Catherine Ferdon, added: “It’s an honor to partner with the Atlanta Dream as they redefine the intersection of sports and community with impactful initiatives.”

“We are eager to collaborate with the Dream to offer exceptional experiences for fans and uplift the Atlanta community while championing female athletes,” Ferdon said.

This innovative partnership transcends typical sponsorship, aiming to create a positive impact on the Atlanta community aligned with the shared goals of both organisations.

Throughout the year, the Dream and Cash App intend to roll out initiatives dedicated to promoting equity, empowering women and girls, and expanding the reach of basketball.

Cash App will bolster the Dream’s community programming by providing camps and clinics designed for young girls, focusing on S.T.E.M. education, leadership training, and basketball skills.

They will also play a pivotal role in supporting the Dream Collective, a program designed to alleviate marketing barriers and offer essential resources for small business owners in underrepresented communities.

Fans will experience Cash App’s integration into the Dream’s gameday atmosphere through various initiatives, including exclusive discounts on merchandise and in-arena food and beverages for Cash App users, along with branded giveaways and in-game activations.

Moreover, Cash App will provide curated content and promotional signage within the Gateway Center Arena and across the Dream’s social media platforms.

With an emphasis on fan engagement, Cash App’s sports marketing strategy will also incorporate in-person activations, exclusive discounts for users, and access to unique experiences.

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