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A Commercial Juggernaut: Lionel Messi Teams Up With Mark Anthony Brands To Release New Sports Drink

Written by MOS Editorial Team

Published on 10 June 2024

Lionel Messi’s move to Inter Miami has proven to be a lucrative venture. With his jersey now the highest-selling sports jersey in the US, Messi has scored another commercial win, teaming up with Mark Anthony Brands to release a new sports drink.

Set to rival Logan Paul’s Prime drink, Más+ by Messi emphasises positive hydration as its core offering, introducing a low-sugar beverage with electrolytes, vitamins, and without artificial sweeteners, colours, or caffeine. The drink will be offered in four flavours, including the Miami Punch and Orange d’Or variants, marking Mark Anthony Brands’ initial step into the non-alcoholic beverage sector.

The launch of Más+ by Messi is scheduled for June 13 in Miami, followed by online availability in July before reaching US supermarkets in August. Plans for a global launch later this year are also in progress, with Messi’s substantial influence in the untapped Latin American market set to offer ready-made commercial success.

Más+ by Messi’s utilisation of healthier ingredients also aligns with current market trends, catering to the demand for healthy sports drinks without the unwanted ingredients.

Fans eager to experience Más+ can sign up for early access online, with retail partnerships and expansion plans slated for the coming months both in the U.S. and globally.