Special Olympics Australia Partners Belgravia Apparel

Special Olympics Australia has announced a five-year partnership with Belgravia Apparel, designating the firm as the organisation’s Official Apparel Supplier through to 2030.

The agreement, announced as the movement prepares to celebrate its 50th anniversary in Australia, will see the Belgravia Group subsidiary provide high-performance uniforms and technical gear for thousands of athletes, coaches, and volunteers across the country.

As the Australasian elite teamwear partner of New Balance, Belgravia Apparel will supply world-class apparel for the movement’s most important milestones.

This includes the 2026 Special Olympics Australia National Games in Melbourne, expected to host 1,000 athletes at the Albert Park precinct this October, and the 2027 Special Olympics World Summer Games in Santiago, Chile.

The partnership ensures that Australian athletes will compete in elite-standard kits designed with the same innovation used by professional sporting organisations like Basketball Victoria and the Northern Mystics.

Commenting on the partnership, Special Olympics Australia CEO, Jamie O’Connor, noted: “Belgravia Apparel is a well-known brand with a proud history of supporting athletes across many sports.”

“As we gear up for our 2026 National Games and celebrate 50 years of Special Olympics in Australia, this is another landmark moment for our movement. We’re excited to build something bold and lasting,” O’Connor

Strategic Inclusion and Growth

The collaboration is a cornerstone of Special Olympics Australia’s long-term strategic plan to enhance the visibility and professionalisation of disability sport. By aligning market leaders, the organisation aims to provide its members with a sense of “belonging and pride” through high-quality merchandise and supporter wear.

Emphasising the social impact of the alignment, chief operating officer of Belgravia Apparel, Brian Waldron, added: “By supporting athletes with intellectual disability and autism, we help to create a more inclusive Australia where everyone has the opportunity to shine.” 

The timing of the deal is critical as the organisation prepares for its 50th-anniversary celebrations in 2026, which will include a commemorative luncheon at the Melbourne Cricket Ground (MCG).

The partnership will also leverage Belgravia’s sophisticated e-commerce infrastructure, allowing supporters and families to access a new range of official merchandise through a dedicated online portal, further driving revenue to support the movement’s grassroots programmes.

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