GWM Secures First Cricket Sponsorship with Sydney Thunder and Sydney Sixers

Automotive brand GWM has announced its first-ever cricket sponsorship, signing a multi-year partnership with Big Bash League (BBL) clubs Sydney Thunder and Sydney Sixers.

The deal follows GWM’s recent appointment as major sponsor of AFL powerhouse Richmond Football Club from 2026, underlining the company’s growing investment in Australian sport.

Under the new agreement, GWM becomes co-major sponsor of Sydney Thunder and automotive sponsor of Sydney Sixers. The partnership will see GWM branding featured on Thunder kits, along with fan activation zones at both clubs’ home matches, big-screen stadium integrations, and community engagement initiatives across New South Wales.

GWM Australia & New Zealand CEO, John Kett, said the partnership highlights the company’s long-term focus on embedding itself within key sporting communities.

“Cricket is at the heart of Australian culture, and this partnership reflects our long-term commitment to engaging and supporting fans, players, families and communities.”

“Cricket and car travel go hand in hand, and we’re excited to bring fans closer to the action, from match-day travel to ensuring teams arrive ready to perform,” Kett said. 

Sydney Thunder general manager, Trent Copeland, welcomed the partnership as an opportunity to strengthen the club’s ties in Western Sydney while supporting player development.

“GWM’s support will help us nurture internationally renowned talent and deepen our community ties, while delivering an even better game-day experience for fans,” Copeland said.

echoeing their sentiments, Sydney Sixers general manager, Rachael Haynes, noted GWM’s brand philosophy aligned strongly with the Sixers’ team values.

GWM’s Strategy for the Australian Market

The brand has set a target of selling 75,000 vehicles annually by 2027—up from the 50,000 it is projected to achieve in 2025—aiming to secure a place among Australia’s top five automotive brands.

With its sponsorship portfolio now spanning cricket and AFL, GWM is positioning itself to reach mass-market audiences while leveraging sport to reinforce its “Go With More” philosophy.

For both Sydney Thunder and Sydney Sixers, the partnership offers enhanced resources, brand alignment, and expanded fan engagement opportunities ahead of the upcoming BBL and WBBL seasons.

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