Adelaide 36ers Unveil Mega Rewards as New Major Partner

The Adelaide 36ers have signed member rewards platform Mega Rewards as their new major partner ahead of the 2024–25 NBL season, in a deal that includes front-of-jersey branding and in-venue fan engagement rights.

The agreement marks a strategic move for both parties, with the 36ers gaining a high-exposure sponsor and Mega Rewards leveraging sport as a direct-to-consumer marketing channel.

Commenting on the partnership, Adelaide 36ers CEO, Nic Barbato, said: “Mega Rewards are here to engage, entertain and reward our members and supporters.”

“We’re thrilled to have them front and centre — not just on the jersey, but as part of the Sixers experience throughout the season,” Barbato said.

The visibility offered by jersey placement suggests a significant commitment from the partner, particularly in a competitive NBL sponsorship market.

The partnership also reflects the broader shift in sponsorship strategy across the league, where brands are increasingly prioritising direct fan engagement over passive logo placement.

Mega Rewards, which positions itself as a no-cost, prize-based loyalty platform backed by national brands, will activate at all home games through giveaways, live promotions, and experiential offerings.

Commercial Standpoint

the agreement provides Mega Rewards with brand association benefits, a physical presence at games, and ongoing exposure through team marketing assets.

For the 36ers, the deal helps consolidate their sponsor portfolio following a period of off-court restructuring and ownership transition.

Rights holders across the NBL will likely monitor this partnership as a case study in integrating digital loyalty platforms into game-day activations.

The partnership will officially launch with a courtside hospitality giveaway promoted via the club’s social channels in the lead-up to the season.

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