Women in Sport Summit Highlights Growing Commercial Importance of Women’s Sport

The Women in Sport Summit 2024 served as a clear indicator of the increasing commercial viability and strategic importance of women’s sport.

The event, which sold out, brought together a high calibre of speakers and attendees, highlighting the sector’s rapid professionalisation and its role in driving new audience engagement and growth. The sold-out status of the 2024 Summit signifies a market trend for the sector.

Reflecting on the previous event, Karren Rogers, noted: “This is the first time I’ve seen Women in Sport events sold out, so it’s pretty exciting to see that, having come so many years.”

This shift reflects heightened industry interest and demand for insights into a rapidly expanding market segment for Women in Sport.

The presence of a “huge calibre of speakers” and “international speakers,” as observed by Genevieve McCulloch and Karren Rogers, further validates the professional depth now present in the women’s sports environment.

The discussions at the summit focused on themes of leadership, purpose, and progress, with Paul Nolan identifying some ideas shared as “the cutting edge of driving new audience and new growth.”

The Women in Sport Summit highlights a strategic importance for sports business professionals to actively engage with the women’s sport movement, recognising its potential as a key growth engine for the broader industry.

In addition, Indicating a mature sector focusing on collaborative development and emphasising knowledge exchange, Ilene Hauser, concluded: “There’s so much good information out there and people that are knowledgeable of the space.”

Looking ahead, the 2025 summit will return to the Gold Coast for two days on 27-28 August and three major events, aiming to go further, deeper, and bigger, and signalling continued investment and expansion in Women in Sport.

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