NSW Swifts Welcomes Mr. Whippy on Board in Long-term Deal

The NSW Swifts have announced a multi-year partnership with Mr Whippy, naming the iconic Australian ice cream brand as a Major Partner through to the end of the 2028 season.

The deal marks Mr Whippy’s first-ever partnership with a women’s sports team, underscoring a growing commercial interest in female sporting leagues and their connection to community audiences.

Paul Ayoub, General Manager of Mr Whippy, said: “Mr Whippy is an iconic brand in Australia, and when it comes to women in sport, there aren’t many bigger or more respected clubs than the Swifts, so we are delighted to be on board.”

He added that the company looks forward to supporting the team and celebrating its legacy in Australian netball.

The partnership also involves the Dib Group, parent company of Mr Whippy and Metro Petroleum, New South Wales’ largest independent fuel retailer.

Founders John and George Dib highlighted the shared values behind the collaboration: “The Swifts have such important community connections, something we also value thanks to our extensive store network through Metro Petroleum.”

Executive General Manager of the Swifts, Jeremy Butler, welcomed the deal: “Mr Whippy is fun and cherished, much like netball in our community, and we are very happy to see this partnership come to fruition. I’d like to thank Mr Whippy and Metro Petroleum for their support, and we look forward to working closely and collaboratively in the seasons ahead.”

Cultural legacy meets sporting excellence

Founded in 1962, Mr Whippy is a nostalgic staple of Australian culture, known for its classic soft serve and distinctive pink vans. The brand’s move into women’s sport adds another layer to its connection with family audiences and everyday Australians.

The Swifts continue to build momentum both on and off the court, with this partnership enhancing their commercial backing as they pursue long-term success.

Together, the Swifts and Mr Whippy aim to deliver memorable fan experiences and further strengthen the club’s community presence throughout New South Wales.

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