Introducing Playa Power: Revolutionary Athlete Marketing Platform from the Ministry of Sport Team

Launching today from the team behind Ministry of Sport, Playa Power is a new online platform designed to coach athletes on marketing opportunities to unlock their earning potential. The platform is set to educate athletes through a system of engaging videos and interactive quizzes, redefining the way they market themselves and generate revenue.

With the landscape of sports marketing undergoing its most significant evolution since the 1970’s advent of broadcast rights, Playa Power emerges as a pioneering force. With changes to NCAA’s policy, the International Olympic Committee Section 40 amendments and the rise of high-earning social media influencers, athletes now have more need than ever to adeptly manage, elevate and monetise their personal brands.

With 12 expert masterclasses to kickstart athlete learning, Playa Power was developed in partnership with Griffith University and Associate Professor Popi Sotiriadou, an international expert in the field of high-performance sport and sports education. The methodology behind the platform was carefully designed with research from gamification expert Dr Nicholas O’Donnell to ensure a fully immersive and athlete-tailored learning experience. Athletes can sign up for a 12-month subscription and experience, while teams and brands can be fitted with a custom plan tailored to their players or ambassadors.

Key highlights of Playa Power include:

• 12 Signature Masterclasses: Athletes start their training with a curriculum of interactive videos to understand and master branding, understand audiences, social media, storytelling, commercialisation, crisis management and more.
• Ongoing New Content: Playa Power helps athletes stay ahead of the curve as social media continues to change and evolve. Delivered through daily and weekly new audio, video and written content, the program equips athletes with the latest updates and ideas to maximise their online presence and engage with fans effectively.
• Continued Support & Mentorship: Beyond the initial masterclass curriculum, Playa Power remains a dedicated partner throughout an athlete’s tenure in the program. Ongoing support and mentorship ensure athletes continually evolve their marketing strategies to stay relevant and successful.

The program has already garnered significant interest from prominent athletes across various sports codes, attesting to its innovative approach and potential impact.

“We’re at a pivotal moment in sports marketing history,” said Ben Parsons, Founder and CEO of Playa Power. “Our mission is to empower athletes to harness their unique stories and brand potential, transforming how they connect with their audience and redefine their earning potential both on and off the field. Playa Power isn’t just about building a brand; it’s about creating a lasting legacy and reshaping the financial future of athletes.”

Discover more about Playa Power and its trailblazing athlete marketing coaching program at www.playapower.com.