FIFA+ Launching On HiSense Vidaa Smart TV

The International football governing body, FIFA, is set to launch its free streaming platform, FIFA+, on the HiSense VIDAA smart TV later this year.

The partnership will see Qatar 2022 content including, daily wrap-ups, highlights, interviews and live fan reactions posted on the platform for fans around the world.

Commenting on the partnership, FIFA director of strategy for corporate development and FIFA+, Charlotte Burr, said: “This is an important step for FIFA+, and we’re excited to work with Hisense as we grow the platform.”

“Innovation is a key focus for FIFA and so Hisense’s VIDAA-powered TVs is a natural home for the FIFA+ app.

“Soccer fans with connected devices will soon be able to experience our extensive content collection directly onto their Hisense TVs,” Burr said.FIFA+ platform debuted earlier this year and will showcase different leagues’ and federations’ content including live matches, archival content, and original programming to their global audience.

Additionally, FIFA+ will showcase 2,000 hours of archival content in different formats., with governing body also suggesting they will target an expansion into smart TVs, to strengthen partnerships with professional clubs by offering a wide range of over-the-top content.

Discussing the partnership and platform, Hisense VIDAA platform president, Guy Edri, said: “Since launch, FIFA+ has been giving a new voice to so many fantastic stories from across the world of soccer, and HiSense is proud to amplify them even further by adding the platform to our VIDAA-powered devices,”

“We’re also incredibly excited to announce the daily show, a new format for tournament coverage that will put fan culture at its core,” Edri said.