Topic: Sponsorship
Accor Backs Nedd Brockmann for Record-Breaking Challenge
Accor has officially announced its partnership with endurance athlete Nedd Brockmann, becoming the...
September 27, 2024
How Coors Turned a Broken LED Board Into Viral Marketing Gold
In 2023, Coors Beer executed one of the most innovative sports marketing play...
September 23, 2024
Samsung Named Official TV Partner for NFL 2024 Season in UK and Ireland
Samsung has secured a landmark partnership with the NFL, becoming the official UK...
September 20, 2024
Formula 1 and LEGO Build Global Partnership Starting in 2025
Two of the world’s most recognised brands, Formula 1 and LEGO, have announced...
September 19, 2024
Toronto Maple Leafs Announce Oreo as Helmet Sponsor in Creative “Milk and Cookies” Partnership
The Toronto Maple Leafs have added a sweet new sponsor to their roster,...
September 18, 2024
Adelaide United Extends Key Performance Partnership for 2024/25 Women’s Season
Adelaide United has announced an extension of its partnership with Gameready Performance for...
September 17, 2024
TikTok and Monumental Sports Announce Multiyear Partnership Across NHL, NBA, WNBA, and More
Monumental Sports & Entertainment (MSE) has announced a multiyear partnership with TikTok that...
September 12, 2024
A-League Women Rebranded as ‘Ninja A-League’ in New Naming Rights Deal
The Women's A-League will be known as the 'Ninja A-League' following a new...
September 12, 2024
Adelaide United Secures 1KOMMA5° as New Back-of-Shorts Sponsor
Adelaide United has announced a new multi-year partnership with renewable energy company 1KOMMA5°,...
September 12, 2024
Macarthur FC Extends Apparel Partnership with Kelme for Three Years
A-Leagues club Macarthur FC has announced a three-year extension of its apparel partnership...
September 12, 2024
Rolex Expands Golf Legacy, Becoming Major Partner of PGA Australia
The PGA of Australia has announced Rolex as its new Major Partner, positioning...
September 11, 2024
Lenovo Expands Formula 1 Partnership as Global Partner from 2025
Lenovo has expanded its partnership with Formula 1, becoming a Global Partner starting...
September 6, 2024
2024/25 NFL Season Business Preview: Major Commercial Trends Shaping the League
The 2024/25 NFL season kicks off tomorrow with the reigning champions, the Kansas...
September 5, 2024
Marriott Bonvoy Lounge Elevates VIP Experience at Boost Mobile Gold Coast 500
Supercars has announced a prestigious new partnership with Marriott Bonvoy, debuting the Marriott...
September 4, 2024
Crown Secures Naming Rights for Oaks Day and Makybe Diva Stakes Day
Crown Resorts has secured the naming rights for two key events in the...
September 4, 2024
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