Nike has extended its partnership with the Brazilian Football Confederation (CBF) for another...
December 10, 2024
McLaren Racing has announced a multi-year sponsorship agreement with multinational lottery operator Allwyn,...
December 6, 2024
The South Sydney Rabbitohs have secured a two-year partnership with iconic Australian brand...
December 5, 2024
Essendon Football Club and NEC Australia have announced a three-year extension of their...
December 5, 2024
Queensland Rugby Union has announced the renewal of its major partnership with...
December 3, 2024
The Melbourne Vixens have announced New Balance as their official apparel partner starting...
December 3, 2024
The One New Zealand Warriors have announced new partnerships with Gatorade and V...
November 28, 2024
AB InBev, the parent company of Budweiser, has been named the official beer...
November 26, 2024
Football Australia has announced a significant partnership with Hahn, giving the beverage company...
November 25, 2024
The Los Angeles Rams and Uber Eats introduced a groundbreaking augmented reality (AR)...
November 21, 2024
UFC has announced IBM as its first-ever official artificial intelligence (AI) partner, leveraging...
November 19, 2024
Formula 1 has announced KitKat as its official chocolate bar partner in a...
November 18, 2024
In a significant move for female sport, the Gold Industry Group has committed...
November 15, 2024
Art of Sport (AOS), a performance-driven brand developed by athletes for athletes, has...
November 15, 2024
Cricket Australia has entered into a three-year partnership with UNICEF Australia, focusing on...
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