Topic: Sponsorship

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Nike Extends Partnership with Brazilian Football Confederation

Nike has extended its partnership with the Brazilian Football Confederation (CBF) for another...

December 10, 2024
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McLaren and Allwyn Forge Strategic Partnership to Boost Commercial Reach

McLaren Racing has announced a multi-year sponsorship agreement with multinational lottery operator Allwyn,...

December 6, 2024
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Wahu becomes Rabbitohs Membership Partner until 2026

The South Sydney Rabbitohs have secured a two-year partnership with iconic Australian brand...

December 5, 2024
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Essendon and NEC Extend Partnership to Drive Innovation Until 2027

Essendon Football Club and NEC Australia have announced a three-year extension of their...

December 5, 2024
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Queensland Rugby Union Secures Key Partnerships for 2025 Season

Queensland Rugby Union has announced the renewal of its major partnership with...

December 3, 2024
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New Balance Expands Sports Team Portfolio with Melbourne Vixens Partnership

The Melbourne Vixens have announced New Balance as their official apparel partner starting...

December 3, 2024
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Warriors Secure Gatorade and V Energy as New Partners for 2025 Season

The One New Zealand Warriors have announced new partnerships with Gatorade and V...

November 28, 2024
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AB InBev Becomes Official Beer Partner of FIFA Club World Cup 2025

AB InBev, the parent company of Budweiser, has been named the official beer...

November 26, 2024
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Hahn Secures Australia Cup Naming Rights in Three-Year Deal

Football Australia has announced a significant partnership with Hahn, giving the beverage company...

November 25, 2024
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Unique AR Partnership between Uber Eats and LA Rams with

The Los Angeles Rams and Uber Eats introduced a groundbreaking augmented reality (AR)...

November 21, 2024
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UFC Signed IBM as Official AI Provider to Revolutionise Fan Engagement

UFC has announced IBM as its first-ever official artificial intelligence (AI) partner, leveraging...

November 19, 2024
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KitKat Joins Formula 1 as Official Chocolate Bar Partner

Formula 1 has announced KitKat as its official chocolate bar partner in a...

November 18, 2024
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Gold Industry’s $6 Million Partnership with Netball WA

In a significant move for female sport, the Gold Industry Group has committed...

November 15, 2024
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Art of Sport Named Title Sponsor for 2024 LA Bowl

Art of Sport (AOS), a performance-driven brand developed by athletes for athletes, has...

November 15, 2024
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Cricket Australia Partners with UNICEF to Promote Gender Equality

Cricket Australia has entered into a three-year partnership with UNICEF Australia, focusing on...

November 15, 2024

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