Topic: Sponsorship
Record-Breaking TAB Everest Highlights Growing Global Prestige and Capacity Challenges
The 2024 TAB Everest at Royal Randwick has once again demonstrated its growing...
October 23, 2024
Gold Coast 500 Celebrates 30 Years with Major Economic BOOST
The Boost Mobile Gold Coast 500 is set to return from 25-27 October...
October 22, 2024
Deloitte Partners with United Cup to Enhance Tennis Experience
Deloitte has announced a multi-year partnership with the United Cup and Tennis Australia,...
October 14, 2024
Asahi Super Dry Extends Rugby World Cup Partnership Until 2029
Asahi Super Dry has announced the extension of its partnership with Rugby World...
October 11, 2024
Foot Locker Partners with WNBL to Promote Women’s Basketball
Foot Locker has announced a partnership with the Women’s National Basketball League (WNBL)...
October 11, 2024
Boost Mobile Expands Commitment to A-Leagues
The Australian Professional Leagues (APL) has announced the extension of its partnership with...
October 11, 2024
Bridgestone The Latest Company to Exits IOC Partnership
Bridgestone Corporation has announced it will not renew its Worldwide Olympic and Paralympic...
October 3, 2024
The Strategic Value of Athlete Sponsorship for Brands
In the competitive realm of sports marketing, athlete sponsorship has emerged as a...
October 3, 2024
Women’s Premier League Secures Largest Deal in Women’s Domestic Football History
Barclays has renewed its title sponsorship of the Women’s Super League (WSL) and...
October 1, 2024
EA Sports FC 25 Revolutionises Brand Partnerships and Integration in Sports Video Games
For many years, EA Sports has been at the forefront of innovation in...
September 30, 2024
Sydney Kings and Flames Partner with AAMI Through Hoops Capital
Hoops Capital has officially partnered with AAMI for the 2024-25 National Basketball League...
September 27, 2024
Australian Open Secures Three-Year Sponsorship with Life Science Company
EZZ Life Science Holdings Limited has announced a significant partnership with Tennis Australia,...
September 27, 2024
Accor Backs Nedd Brockmann for Record-Breaking Challenge
Accor has officially announced its partnership with endurance athlete Nedd Brockmann, becoming the...
September 27, 2024
How Coors Turned a Broken LED Board Into Viral Marketing Gold
In 2023, Coors Beer executed one of the most innovative sports marketing play...
September 23, 2024
Samsung Named Official TV Partner for NFL 2024 Season in UK and Ireland
Samsung has secured a landmark partnership with the NFL, becoming the official UK...
September 20, 2024
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